Football coach Vince Lombardi is alleged to have said "winning isn't the important Pro sports ' championship hardware costs a fortune to craft. that fateful night in ): the Larry O'Brien NBA Championship Trophy. says the players each receive a Stanley Cup ring (which he estimates to cost $30. Explore Patrick V's board " NBA Championship Rings " on Pinterest. | See more Championship Rings for Professional Sports - Jostens - NFL, NHL, NBA & MLB. A championship ring is a ring presented to members of winning teams in North American American professional sports are the NFL's Super Bowl ring, the NBA Championship ring, MLB's World Series ring, and the NHL's Stanley Cup ring.